Create content with a purpose
Make your content relevant to readers: Put context in your content.
Content for content’s sake doesn’t help you or your users. The right content at the right time in the right place matters.
Understanding your readers’ needs makes all the difference in effective communication. If you understand what people want from you, you can provide the context that matters.
About Michael Gowan
I can help you engage your site visitors in meaningful conversations that allow them to achieve their goals — and yours.
I’ve worked in journalism, web content, and corporate communications for more than 15 years, in fields ranging from health care to technology to entertainment. See some of my work.
I specialize in creating and executing content strategy — planning, creating, and maintaining content. I’m happy to help with large and small projects.
- Content strategy: content assessments, audits, templates, maintenance plans, process development
- Social media strategy and posting
- Content maintenance
- Information architecture
- Feature writing
- Blog posts
- Article editing
Contact me to learn how I can help you make your content relevant.