Public Opinions: Inside User Reviews

Mike Woznicki has been reviewing computer hardware, software, books, and videos on Amazon.com for the past five years. Woznicki, an IT manager and technical certification instructor based in Holland, Massachusetts, certainly knows his stuff. He is currently ranked number 11 among Amazon.com Top Reviewers, based on visitors’ assessments of the helpfulness of his reviews.

But Woznicki isn’t your typical reviewer. For one thing, he gets most of the products he reviews free from manufacturers. For another, he has reviewed more than 1500 products. Woznicki’s situation brings up a couple of questions. Can receiving freebies influence his reviews? And can anyone really know that many different products well?

Read the article at pcworld.com

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